Hi, I'm Microsoft - and I'm blowing it
By now you've seen the ridiculous Seinfeld ads (shoe ad and family ad) that Microsoft is running. And, additionally, there's this ridiculous article in the NY Times* about how Microsoft is tired of...
View ArticleAre you refusing to grow your revenue?
She runs a hot dog shack on the waterfront of a major harbor. She's a tough old bird. Her name is Abbey. She serves hot dogs, burgers and coffee to the industrial workers from around the harbor.I was...
View ArticleGiving thanks - and your revenue
For obvious reasons, I was thinking about "thanks" this week. And, because I never stop thinking about revenue, the two subjects came together. There's a saying, "To him who has, more will be given." I...
View ArticleRevenue and your character: The high price of pride
"I know, I know," the child says, grabbing a tool from his father, who is partway through showing how it works and what to do with it. But something goes wrong as the child tries to use the tool. He...
View ArticleWho gets work
I'm in a country at the moment where there is a very large divide between "the rich" and "the poor." The unemployment rate is estimated to be at 40%. Yet, in many areas, the malls are packed, and hotel...
View ArticleSocial media: Marketing gets its party crashed - and what marketers can do...
If the business world were a neighborhood, marketers would be the ones with the nice house and a manicured garden. They would be social, but in a well-dressed, somewhat formal kind of way. Marketers...
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The Art of Liftoff
There's a point in a successful business where you shift into liftoff mode. Looking back, you can tell where it started, but it's tough to identify when you're in the middle of it.If you're just...
View ArticleNew revenue growth videos
As part of our preparation for lauching Roadmap to Revenue, we just created three new videos. I wanted to share them with you.Now that I am comfortable talking to a camera lens, I am eager to do more....
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How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4...
CEOs and entrepreneurs tend to pay very little attention to the customer’s experience, as I mentioned in a recent article about Steve Jobs. They focus on product development, managing the people,...
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Comfort is your real product; your character is where it comes from
The entertainment industry tends to portray people in business as greedy, selfish jerks. I spent a number of years in that industry, and I can understand why they think that way. Most of the people in...
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